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[logo] Madison Metropolitan School District

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MMSD Brand Launch

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group photo of MMSD staff standing on the Monona Terrace

The Madison Metropolitan School District (MMSD)  unveiled a new brand identity that reflects the district’s values and aims to strengthen recognition across the community and position Madison as a destination school district.

The brand launch introduces MMSD’s first districtwide logo designed with a clear strategy and marketing lens. The logo was shaped by feedback from students, families, staff, community leaders and the Board of Education.

Madison Metropolitan School District logo

“This is a visual identity that honors our history while boldly looking forward. It belongs to our entire community, and it represents the strength, pride and promise of public education in Madison.”

Superintendent Dr. Joe Gothard

See Highlights from the Brand Launch Celebration

The logo’s design elements represent core aspects of MMSD and the city it serves:

  • A bold “M” stands for Madison, emphasizing the city as the heart of the district’s identity.
  • A central book symbolizes knowledge, growth, inspiration and literacy as the foundation of learning.
  • Pillars underscore strength, stability and unwavering support for students.
  • The Capitol dome and skyline honor Madison’s iconic setting and the pride shared across the community.

Photos from the Brand Launch

a group of people posing for the camera with the west high school mascot.
Two staff members smiling and talking at the brand launch party
A member of MMSD leadership smiling with a mascot
Two mascots smiling with members of MMSD leadership
A board member signing in at the brand launch party
The memorial high school mascot flexing its muscles and holding a sign with the new mmsd logo
A madison schools foundation member smiling with the memorial high school mascot
MMSD staff members talking at the brand launch event
A MMSD staff member hugging another staff member
Three mascots posing for a photo
People talking at the brand launch
An MMSD board member posing with a mascot
An MMSD board member interacting with the mascot
flowers at the brand launch
A MMSD staff member being interviewed by another MMSD member
the superintendent talking to the media
a group of people talking at the MMSD Brand Launch celebration
two MMSD members smiling
The deputy associate superintendent posing with the memorial high school mascot
a group of people smiling holding up a fan with the new MMSD logo

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