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Madison Metropolitan School District

Marketing Education

MMSD Career pathways are a series of connected education, experiential learning, and support strategies aimed at helping students personalize and achieve their own educational and career goals.

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The Marketing Education Program of Study offers a sequence of courses specifically designed to prepare students for employment and postsecondary options in marketing communications, marketing management, marketing research, merchandising, professional sales, and other related industries.

The earlier a student begins this sequence, the more opportunities students will have to explore fully the educational and community options available. Course fees may vary at the high schools.

Navigate your future - described on page


  • Intro to Business Marketing
  • Marketing & Sales    
  • Accounting
  • Advertising & Social Media
  • Advanced Marketing
  • Law & Ethics
  • Sport and Event Management
  • Professional Communication
  • Take Charge: Leading/Managing

Experiential/Work-based Learning Options.

  • Job- Shadowing
  • Career Internship
  • Youth Apprenticeship: Information Technology

Contact your instructor or

Early College/Dual Credit Opportunities

  • Advertising and Social Media
  • Advanced Accounting
  • Business Technologies

Career & Technical Student Organizations

DECA  and Future Business Leaders of America - The competitions that students participate in are directly related to classroom curriculum.

Industry Certificates For High School Students

  • IC3 (Internet Core Computing)
  • MOS (Microsoft Office Specialist) - any two
  • W!SE Financial Literacy
  • Coop Skill Certificates
  • Wisconsin Youth Leadership Certificate
  • Wisconsin Employability Skills Certificate

Post Secondary Options

Explore options in Not all-inclusive Marketing, Fashion Marketing, Digital Marketing, Integrated Marketing, Web and Graphic Design, Marketing and Social Media Management, Promotions & Event Management, Marketing, Business Marketing, Integrated Marketing, Professional Sales, Real Estate Property Management, Consumer Behavior and Marketplace Studies, Sales, Data Analytics, Economic, Marketing and Management, Fashion, Merchandising and Retail Management, Marketing Communications and Promotions, Hospitality, Recreation and Tourism, Sports and Entertainment Marketing.

MMSD Graduation Requirements

Students need 22 credits to earn their diplomas. In addition, students need to pass the State of Wisconsin Civics Exam.

  • English: 4 credits
  • Math: 3 credits
  • Social Studies: 3 credits
  • Science: 3 credits
  • Physical Education: 1.5 credits
  • Health: .5 credits
  • Financial Literacy: Complete a course
  • Humanities: 1 credit
  • Civics Exam: Must Pass
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Xello - MMSD Career Exploration Platform

As an MMSD student, you can explore all the six career paths (2 & 4 Year College, Apprenticeship, Job Training, Job/Employment, Military, and Gap Year) through Xello. Create an account today and find out which path is right for you!

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