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Marketing & Sales

MMSD CTE Programs of Study are a series of connected education courses, experiential learning opportunities, and career support strategies aimed at helping students personalize and achieve their own educational and career goals.

The image contains the letters %22CTE%22 in large, bold text, with a colorful abstract design in the background featuring curved shapes in shades of blue, orange, and green.

The Marketing & Sales Program of Study offers a sequence of courses specifically designed to prepare students for employment and postsecondary options in marketing communications, marketing management, marketing research and analytics, merchandising/ retail, professional sales, entrepreneurship, public relations, social media manager, brand management, and other related industries.

The earlier a student begins this sequence, the more opportunities students will have to explore fully the educational and community options available.

The image presents a visual guide titled %22Navigate Your Future%22 that outlines various educational and career paths, including 2 and 4 year colleges, apprenticeship, military, and job training programs.

Courses

  • Intro to Business & Marketing
  • Marketing & Sales    
  • Entrepreneurship
  • Advertising & Social Media
  • Sport & Event Management
  • Marketing 1: Principles
  • Marketing 2: Entrepreneurship
  • Advanced Marketing

Experiential/Work-based Learning Options.

  • Job - Shadowing
  • Career Internships
  • Youth Apprenticeship: Professional Sales/ Merchandising, Marketing-Communications, Business-Administration, Government-Project Management, Finance-Banking

Career & Technical Student Organizations

DECA 

Industry Certificates For High School Students

  • American Marketing Association (AMA)
  • A*S*K Business Institute

Post Secondary Options

Explore options in Fashion Marketing, Digital Marketing, Integrated Marketing, Web and Graphic Design, Marketing and Social Media Management, Promotions & Event Management, Marketing, Business Marketing, Integrated Marketing, Professional Sales, Real Estate Property Management, Consumer Behavior and Marketplace Studies, Sales, Data Analytics, Economic, Marketing and Management, Fashion, Merchandising and Retail Management, Marketing Communications and Promotions, Hospitality, Recreation and Tourism, Sports and Entertainment Marketing.

MMSD Graduation Requirements

Students need 22 credits to earn their diplomas. In addition, students need to pass the State of Wisconsin Civics Exam.

  • English: 4 credits
  • Math: 3 credits
  • Social Studies: 3 credits
  • Science: 3 credits
  • Physical Education: 1.5 credits
  • Health: Complete .5 Personal Finance or Independent Living
  • Financial Literacy: Complete a course
  • Humanities: 1 credit
  • Civics Exam: Must Pass
xello logo

Xello - MMSD Career Exploration Platform

As an MMSD student, you can explore all the six career paths (2 & 4 Year College, Apprenticeship, Job Training, Job/Employment, Military, and Gap Year) through Xello. Create an account today and find out which path is right for you!

Contact us at:
careerandtechnicaleducation@madison.k12.wi.us